FROM COASTLINE TO CRAFTSMANSHIP
Each piece begins on Sweden’s West Coast, where we carefully collect discarded blue mussel and oyster shells washed up along the shore. Instead of sourcing new or manufactured materials, we choose what the sea has already given us. It's a deliberate, thoughtful approach that respects the environment and celebrates its raw beauty.
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Dream it.
In our West Coast studio, each shell is carefully cleaned, cut, and polished by hand to reveal its natural lustre. This meticulous process demands patience and respect for the material. We pair these sea-born treasures with recycled metals wherever possible, staying true to our belief that real craftsmanship honours both the raw materials and the ocean that offers them. Every piece is made to be sustainable, considered, and lasting.
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Materials with a Journey.
Our designs reflect a life of travel and craftsmanship. Swarovski crystals and carefully chosen semi-precious stones bring refined brilliance, selected with an eye shaped by couture. We repurpose materials once destined for gowns, giving them new life in jewellery that feels both modern and timeless. Malaysian pearls woven throughout the collection honour Ida’s heritage, connecting Sweden’s rugged coast to Malaysia’s rich shores. Each element is chosen not only for its beauty but for the story it tells of family, tradition, and the enduring bond with sea and nature.
About Ida
Ida grew up sailing Sweden’s West Coast before working in Paris and Milan’s couture industry, where she developed a refined sense of craftsmanship and design. Returning home during COVID, she inherited her mother’s boat and again spent all her time on the water, witnessing first hand how climate change and invasive species had reshaped the coastline in just a few years.
This experience inspired a conceptual fashion collection using discarded mussel and oyster shells to highlight the rapid changes. It later on developed into the jewellery collection with the aim to transform overlooked natural materials into jewellery that honours what nature already have to offer. The designs combines local shells with recycled metals, Swarovski crystals and semi-precious stones repurposed from couture gowns, along with Malaysian pearls—a tribute to Ida’s heritage, travels, and commitment to sustainable, meaningful design.
To design is to innovate not by taking more, but by elevating what already exists, crafting with care, telling stories of place, memory, and natural beauty.